Bring Your Career To Life

Global Ecommerce – LEGO Retail Internship


USA, Enfield

Posted Date


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Location: Enfield, CT

The LEGO Brand is one of the most timeless, recognizable and passion-driven consumer brands in the world, and the LEGO Retail group delivers hands-on brand experiences to billions of shoppers globally, through physical retail stores, ecommerce, catalog and travel retail.

Are you passionate about creating digital experiences for a world-class brand?

As a summer Intern for the Global Ecommerce team, you will have the opportunity to gain hands-on functional experience in digital marketing planning and execution, while working within a professional, collaborative and global team to deliver commercial results.

Working within Global Ecommerce, you can expect to gain direct exposure to:
• Communicating globally, across time zones, cultures and languages
• Ways of working with a global team
• Understanding User Experience (UX) for digital shoppers
• Commercial impact of digital marketing and operational excellence
• Project management, planning and coordination of end to end projects
• Understanding the value and place of different content, and it’s impact on performance
• Understanding of the User Journey from entering the site through purchase and post purchase
Some of the tasks you will be responsible for or supporting -

• Reporting:
o Support Email performance analysis and recommend improvements
o Support with data analysis and insights for email content
o Responsible for Product Detail Page email tracking code analysis
o Responsible for post-live reporting for email campaigns, (BAU, and trigger programs)

• Planning:
o Support upkeep of email calendar
o Participate in cross departmental campaign alignment meetings
o Create wireframes

• Briefing:
o Request assets through campaign briefs for email deployment
o Copy writing and adjustment

• Execution:
o Support email producers with overflow work (day to day production, and campaign setup)
o Creative asset production refreshes
o Working with Marketing Communications on theme and content refreshes
o Maintain and create reporting segmentation for campaigns
o Prepare assets for execution
o Create target list in Email Service Provider platform and internal CRM system
o Responsible for QA rendering test and fixes – recommend changes based on UX and stakeholder feedback
o Create and keep track of campaign tracking codes

Join the global LEGO Family

The LEGO® Group recruits and develops people entirely on merit. If you are confident you have what it takes to succeed in this role – and you share our commitment to creativity, collaboration, and quality – use the APPLY NOW button above or below. Please remember to attach your application and current CV.

We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.

An inclusive and diverse working environment, one that champions a sense of belonging for all employees, is central to the LEGO organization’s values and mission. Our vision of being a global strength for establishing and innovating learning-through-play will occur through a diverse workforce in which everyone is energized every day, with a focus on succeeding together. In pursuit of our mission to inspire and develop the builders of tomorrow, we seek to demonstrate that playful activities stimulate essential life skills such as creativity, curiosity, critical thinking, collaboration, and engagement – which are inherently relevant for all people. That happens when the unusual strengths of each employee bring our core brand values of imagination, creativity, fun, learning, caring, and quality to life.
We are proud to be an equal opportunity and an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.
We are also passionate in how we look after our employees. LEGO is derived from the Danish phrase “Leg godt” which means “play well;” we want our employees to play well and be well. From competitive pay and bonus incentives, best-in-class benefits, and on-site childcare, to working with a company who has promised to leave the planet better than they found it, you can feel good about working with us. We celebrate children as role-models; whether it’s noshing on free snacks by the Wyldstyle model, playing games or taking a meeting in the phone booth, the LEGO culture will energize you to exceed your expectations.
Build your career, brick by brick, at The LEGO Group.
Online Application Accessibility Statement; which is intended for those with disabilities - LEGO systems endeavors to make accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860.394.3769. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.